By: Sandy Finklin

If there wasn’t a better time to be logged onto Twitter, it will definitely be on January 12, 2012, as CLOAK INC will be hosting their 2nd Annual Haiti Solidarity Virtual March right on Twitter. This is something very amazingly done with the right purpose. The purpose of this Virtual March is to observe the 2nd year anniversary of the earthquakes in and around Haiti. This event will raise awareness of the on-going crises in Haiti and promote love and support for the country through social media platforms. Last year the Virtual March became a regional trending topic within minutes of its launch. The march will officially start at 4:53pm (EST) to observe the exact time the first 7.0 magnitude earthquake hit Haiti and surrounding countries to their core. Since that moment, people from around the globe have showered Haiti with their love and support. For more details about the ONE12 March, visit: neverforgettheday.com to show your support and love for Haiti.

FOR IMMEDIATE RELEASE

Contact: Johanne Pradel
Phone:305-654-0035
E-mail: pr@cloakinc.com

MIAMI, FL – December 14, 2011: Last year, thousands of tweeters followed @CLOAKINC on twitter as they tweeted their love and support for Haiti using hashtag: #iLoveHaiti. The virtual march symbolized the solidarity people have for the nation that endured one of the most epic earthquakes in history. Community leaders and activists from around the country participated by tweeting their thoughts using the event hashtag at designated times throughout the day. The CLOAK INC moderated event garnered a huge following and even made the trending list on twitter for the day.

This year, CLOAK will continue the annual Haiti Solidarity Virtual March on twitter. The virtual event kicks off on the historic anniversary of the Haiti Earthquake, January 12, 2012 at exactly 4:53pm, the recorded time of the earthquake.

“It is important for us to continue our efforts to keep Haiti in our hearts and minds. We will not forget the nation that continues to need our support in so many ways, says CLOAK CEO, Ebonie Mukasa.”  “We still maintain our position as a fashion company on a mission to promote hope and inspiration to all.”

CLOAK has really found a creative and unique way to bring hope and inspiration through fashion. The company has been at it since 2008 and shows no signs of slowing down.

Please follow @cloakinc (http://www.twitter.com/cloakinc) on twitter now.
See the many ways you can be involved at: neverforgettheday.com/ Partner and sponsorship information can be found at neverforgettheday.com/sponsorship or by calling 305-654-0035.

CLOAK’s mission is to promote hope and inspiration through fashion.  By covering yourself in CLOAK Apparel you cover someone else in need.

FASHION + CAUSE = SOLUTIONS

SPONSORS

This year we are inviting local businesses and organizations the opportunity to partner with us for this EPIC event.  By participating as a sponsor in this social experience, you will have the opportunity to engage thousands of potential patrons and build stronger brand awareness. Social media creates kinship between companies and customers, and kinship equals purchase intent.

Our sponsorship structure allows for any business or organization to participate.  Use this opportunity to get a head start on your 2012 marketing strategy. To learn more about sponsorship visit the official ONE12 web site at neverforgettheday.com.

Holy Cross Lutheran Church has provided 60 years of excellent education in Miami-Dade county. 10% of CLOAK’s sales at this fashion event will be donated to the school. For more information call 305-893-0371.

Sekajipo is a Hip Hop musicianary (music missionary) with Catalyst Hip Hop by night and a professor of Lyrical Arts with the P.A.T.H. Hip Hop Academy by day. The organizations serve and shine a light into underground Miami Hip Hip culture as well as tour the South Florida area, inspiring youth with their trademark program of positive “edu-tainment.” As the lead vocalist and guitarist of the reggae hip hop ensemble, Sekajipo & The Jungle, Sekajipo has toured over seas and released his debut album entitled, “Revolution of the Mind-State.”

His music is fully loaded with spiritually inspired, socially conscious, commercially competitive, politically controversial, family friendly and PROFANITY FREE intelligent lyrical content. Personifying the definition of his name, “exception to the rule”, his passion and creativity continues to penetrate the front lines Miami music grind, on the sole mission of “revolutionizing minds, one rhyme at a time.”

Celebrity Glam Squad in association with Scene PR Miami hosts, the Hope for Haiti Cocktail Gala. Join us for a night of fashion, music and dancing. Shop for the cause at our pop-up boutiques, with mini fashion shows and enjoy the savory bites and sweets from top local restaurants. CLOAK will be a showing its most recent collection, “LOVE.” All proceed will benefit Haiti Cherie Heritage Foundation, www.haiticherieheritage.org.