CLOAK Apparel, Inc., also known as CLOAK INC launched on May 18, 2013, its latest campaign collection entitled, “I AM”. Established in 2008, their mission is to cover/cloak those in need through fashion. With this simple mission in mind, CLOAK INC has launched several campaign collections all with the purpose of raising awareness of social issues facing the global community.

Today, Ebonie M. Mukasa, CLOAK INC’s CEO and Founder announces the company’s newest social initiative, “For the past year and a half, we have been researching and listening to our hearts on what our next social campaign would be. The needs of the people of Haiti have been the focus of our campaigns since our start in 2008. We will still wholeheartedly continue to help Haiti, however, we wanted to find a homeland issue to stand behind. Human trafficking was brought to our attention in 2009 by Giselle Meza, Founder of Puresa Humanitarian. She has battled this epidemic in Nepal, India for several years. Within the last year we’ve learned that human trafficking is a major issue right here in our own backyard. Miami-Dade and Broward counties have sounded the alarm and we could not help but answer the call.”

The “I AM” Collection is a simple concept that speaks to a complex issue. Self-identity, self-respect and, love of self can be issues victims of human trafficking face. As well, traffickers and philanders of the industry often objectify and dehumanize their victims. The statement, “I AM” says more than a mouth full of words could ever say”, says Ebonie M. Mukasa. “I AM is a declaration that gives way to life.”

“We will be hosting and participating in several awareness events and forums in the upcoming year,” says Ebonie M. Mukasa. “All to support the efforts to end human trafficking.” CLOAK INC will be showcasing its collection this summer at the “Ultimate You” event hosted by Women Networking and Wellness Group taking place on June 23, 2013 where they will hit the runway at Briza on the Bay located in Miami, FL. On July 12th and 13th, 2013 CLOAK INC will be participating in the, “I Am Femme Fabulous Weekend” event hosted I Am Femme Fabulous taking place at the Deauville Beach Resort located in Miami Beach.

20% of the net proceeds from the sale of the “I AM” Campaign Collection will be donated to organizations rescuing and restoring victims of human trafficking. Dress Responsibly and Shop the Movement by visiting CLOAK INC’s online store at CLOAKINC.COM.

ABOUT CLOAK INC
CLOAK INC is a socially conscious brand. Its mission is to promote hope and help through fashion. By covering yourself in CLOAK apparel you cover someone else in need. LOVE is our engine, HOPE is our message and HELP is our purpose.

You can learn more about CLOAK INC by visiting its website at cloakinc.com.

Socialize with CLOAK INC by liking or following them on Facebook, Twitter, Pinterest and Instagram at CLOAKINC.

Copyright by CLOAK Apparel, Inc.

MIAMI, FL., February 9, 2013 - CLOAK INC launches JUST+THOUGHTS, inspirational quotes by its CEO and Founder, Ebonie M. Mukasa.  These quotes are emailed and texted periodically to CLOAK INC’s team to inspired, energized and help keep them stay vision focused. Often times these quotes are tweeted by CLOAK INC on Twitter @cloakinc and are frequently retweeted.

“We’ve gotten a lot of positive feedback from our team members and Twitter followers,” says Ebonie M. Mukasa, “We decided that we would provide another medium for these quotes to be shared on other social media platforms like Pinterest and Facebook. It’s all about inspiring people to become more hopeful and in turn more helpful.”

If you love words, ideas, thought and action provoking commentary, you’ll want to collect these e-posters. The idea is to share them with your world. So tag them, tweet them, pin them and help us spread the message of lovehopehelp.

CLOAK INC is a social enterprise who since 2008 has been on a mission to cover those in need through fashion.  Using our moral and faith based values as a guide, our simple formula for social change is to be a part of the solution or to create one. LOVE is our engine, HOPE is our message and HELP is our purpose.

WHERE CAN YOU FIND JUST+THOUGHTS?

• CLOAKINC.COM
• Facebook (CLOAK INC)
• Pinterest (CLOAK INC)
• CLOAKINC.BLOGSPOT.COM

Copyright Notice:  All words and quotes have been copyrighted by CLOAK Apparel, Inc., when referencing, please quote and credit properly.

You can learn more about CLOAK by visiting its website at cloakinc.com.

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Ebonie M. Mukasa
CEO & Founder
CLOAK INC

I could hardly sleep last night, anticipating today’s 3rd Annual ONE12 + Haiti Solidarity Virtual March (HSVM).  As an Ambassador of Hope, the HSVM initiative is close to my heart.  As an African-American woman, I recall the stories shared by my grandparents of what it felt like to March in the 1960′s here in the U.S.  Likewise, I look back overtime and see so many other instances when people have banded together in one accord, moved in one direction, looked their obstacles in the face and allowed their feet to carry them forward.

Many have asked, “Why a March?”  I always respond to those questions with, “Why not?”  Why not get up and DO SOMETHING?  Why not say something, invest something, develop something, create something?  There is power in numbers and even more power when people agree and join their talents, influence, voices and finances together.  Who can stand against the “Voice of One”? That is the “heartbeat” of today’s march.

So here we stand with the power of technology at our finger tips. We have the ability to join our voices with people across the globe, from Alaska to Switzerland, from Africa to Mexico, to scattered islands across the Atlantic and Gulf.  So, let’s allow the power of social media to band us together in one accord, moved in one direction, look Haiti’s obstacles in the face and speak to them LOVE, HOPE and HELP.

HOW TO TWEET

• March starts promptly at 4:53pm (EST) and will conclude at 5:53pm
• Start your tweet with hashtag “#ilovehaiti”
• Close your tweet with @cloakinc
• Tweet as many times as you would like sentiments of love, hope and help for Haiti.

Make sure to purchase your Haiti Solidarity + Positivity Moves t-shirt.

We thank our gracious moderators for going first and leading us forward today.

Haiti you are loved!

For three years CLOAK INC has hosted its Virtual March raising awareness for Haiti with the social media platform of Twitter @CLOAKINC. Thousands of tweets downpour Twitter and hashtag #ilovehaiti echoes on tweets from around the global. “Haiti and its people cannot be forgotten. Although it has been three years since that unforgettable earthquake, the country and the people of Haiti need to know that we are still here –as friends and supporters,” says Ebonie M. Mukasa, CLOAK INC CEO.

The virtual march will symbolize the unity people have for the nation that endured one of the most epic earthquakes in history. Community leaders and activists will participate by tweeting their thoughts of love, hope and help using the event hashtag at designated times throughout the day. The CLOAK INC moderated event anticipates raising funds to support education in Haiti, welcome a huge following and hopes to trend on Twitter.

This year, CLOAK will continue the annual Haiti Solidarity Virtual March on Twitter. The virtual event kicks off on the historic anniversary of the Haiti Earthquake, January 12, 2013 at exactly 4:53pm, the recorded time of the earthquake.

See full article here…

MUSICAL SPONSOR
Cloak Inc., has received the wonderful musical sponsorship of J.Cee! She has won the award for The Best Gospel–Oriented Song “Air I Breathe” for 2011 by INTERNATIONAL REGGAE AND WORLD MUSIC AWARDS (IRAWMA) 2012 and for the Best New Artiste – Female awarded by the ATLANTA CARIBBEAN GOSPEL MUSIC AWARDS (ACGMA) 2012. In 2007 she was awarded the MEGAJAM 98FM “Best Female Vocalist” and her song “Nah Fi Run” was awarded BIG TUNE in 2007 by ROOTS FM. The video for “Air I Breathe” is nominated for The Best Gospel Video for 2011 by CARIVIBEZ ANNUAL VIDEO WEB AWARDS.

The virtual march will symbolize the solidarity people have for the nation that endured one of the most epic earthquakes in history. Community leaders and activists will participate by tweeting their thoughts of love, hope and help using the event hashtag at designated times throughout the day. The CLOAK INC moderated event anticipates raising funds to support education Haiti, garner a huge following and hopes to trend on Twitter.

This year, CLOAK will continue the annual Haiti Solidarity Virtual March on Twitter. The virtual event kicks off on the historic anniversary of the Haiti Earthquake, January 12, 2012 at exactly 4:53pm, the recorded time of the earthquake.

CLOAK INC is a social enterprise who since 2008 has been on a mission to cover those in need through fashion. “LOVE is our engine, HOPE is our message and HELP is our purpose,” says Ebonie M. Mukasa

HOW CAN YOU GET INVOLVED?

• Tweet the day of the event on January 12, 2013 starting at 4:53pm (EST)
• Follow CLOAK INC on Twitter @CLOAKINC now.
• Purchase a Haiti Solidarity + Positivity Moves t-shirt for $25.00. CLOAK will donate $5.00 from every t-shirt sale to Save the Children education and school programs.
• Make a Pledge per Tweet. Go online at CLOAKINC.COM and complete the pledge form. Help us support education in Haiti.
• Become a Partner and Sponsor. Information can be found at CLOAKINC.COM or by calling 305-301-9216.

CLOAK’s mission is to promote hope and help through fashion.  By covering yourself in CLOAK Apparel you cover someone else in need.

You can learn more about CLOAK by visiting its website at cloakinc.com.

Socialize with CLOAK by liking or following them on Facebook, Twitter, Pinterest and Youtube at CLOAKINC.

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This change is effective immediately.

“I am grateful to have had the honor to work with Terrance and Johanne.” “They brought such a creative and fresh perspective to our company’s vision and mission,” says, Ebonie M. Mukasa, CLOAK INC CEO and Founder. “In 2008 we stepped into a market that we knew little about, with aspirations to improve the quality of life for those in need.” “Fashion was the vehicle we chose to use to accomplish this mission.”

Over the past four years CLOAK INC has launched several collections including, Positivity Moves I & II, TATÚ – Wearable Art, The ONE Collection and The LOVE Collection. As well, they coordinated several fundraising and social awareness campaigns, all benefiting Haiti. They partnered with several non-profit organizations which include Peace for Haiti and the Mission of Hope.

Today, CLOAK INC’s vision has broadened and supports a diverse mix of causes. As Haiti rebuilds, we will continue to support trust-worthy and transparent Haiti-focused organizations. Ebonie M. Mukasa, says, “We will continue to create interactive ways for our customer base to become Ambassadors of Hope like our 3rd Annual Haiti Solidarity Virtual March taking place on January 12th, 2013 on Twitter @cloakinc. We will continue to design and develop apparel pieces and accessories and organize other community based service projects that inspire love, hope and help.”

CLOAK INC is a social enterprise who since 2008 has been on a mission to cover those in need through fashion. Using their moral and faith based values as a guide; their simple formula for social change is to be a part of the solution or to create one.

“LOVE is our engine, HOPE is our message and HELP is our purpose,” says, Ebonie M. Mukasa.

You can learn more about CLOAK INC by visiting its website at cloakinc.com. Socialize with CLOAK INC by liking or following them on Facebook, Twitter, Pinterest and Youtube at cloakinc.

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By: Sandy Finklin

If there wasn’t a better time to be logged onto Twitter, it will definitely be on January 12, 2012, as CLOAK INC will be hosting their 2nd Annual Haiti Solidarity Virtual March right on Twitter. This is something very amazingly done with the right purpose. The purpose of this Virtual March is to observe the 2nd year anniversary of the earthquakes in and around Haiti. This event will raise awareness of the on-going crises in Haiti and promote love and support for the country through social media platforms. Last year the Virtual March became a regional trending topic within minutes of its launch. The march will officially start at 4:53pm (EST) to observe the exact time the first 7.0 magnitude earthquake hit Haiti and surrounding countries to their core. Since that moment, people from around the globe have showered Haiti with their love and support. For more details about the ONE12 March, visit: neverforgettheday.com to show your support and love for Haiti.

FOR IMMEDIATE RELEASE

Contact: Johanne Pradel
Phone:305-654-0035
E-mail: pr@cloakinc.com

MIAMI, FL – December 14, 2011: Last year, thousands of tweeters followed @CLOAKINC on twitter as they tweeted their love and support for Haiti using hashtag: #iLoveHaiti. The virtual march symbolized the solidarity people have for the nation that endured one of the most epic earthquakes in history. Community leaders and activists from around the country participated by tweeting their thoughts using the event hashtag at designated times throughout the day. The CLOAK INC moderated event garnered a huge following and even made the trending list on twitter for the day.

This year, CLOAK will continue the annual Haiti Solidarity Virtual March on twitter. The virtual event kicks off on the historic anniversary of the Haiti Earthquake, January 12, 2012 at exactly 4:53pm, the recorded time of the earthquake.

“It is important for us to continue our efforts to keep Haiti in our hearts and minds. We will not forget the nation that continues to need our support in so many ways, says CLOAK CEO, Ebonie Mukasa.”  “We still maintain our position as a fashion company on a mission to promote hope and inspiration to all.”

CLOAK has really found a creative and unique way to bring hope and inspiration through fashion. The company has been at it since 2008 and shows no signs of slowing down.

Please follow @cloakinc (http://www.twitter.com/cloakinc) on twitter now.
See the many ways you can be involved at: neverforgettheday.com/ Partner and sponsorship information can be found at neverforgettheday.com/sponsorship or by calling 305-654-0035.

CLOAK’s mission is to promote hope and inspiration through fashion.  By covering yourself in CLOAK Apparel you cover someone else in need.

FASHION + CAUSE = SOLUTIONS

SPONSORS

This year we are inviting local businesses and organizations the opportunity to partner with us for this EPIC event.  By participating as a sponsor in this social experience, you will have the opportunity to engage thousands of potential patrons and build stronger brand awareness. Social media creates kinship between companies and customers, and kinship equals purchase intent.

Our sponsorship structure allows for any business or organization to participate.  Use this opportunity to get a head start on your 2012 marketing strategy. To learn more about sponsorship visit the official ONE12 web site at neverforgettheday.com.

Holy Cross Lutheran Church has provided 60 years of excellent education in Miami-Dade county. 10% of CLOAK’s sales at this fashion event will be donated to the school. For more information call 305-893-0371.