We're on a mission to promote hope & inspiration through fashion. By covering yourself in CLOAK Apparel you cover someone else in need.

We want to compel people to participate in providing creative solutions to growing social crisis around the world. CLOAK strives to transform people's perception of how fashion can impact lives everyday and overall improve the world's social state. The artwork on CLOAK pieces are all inspired by transformative themes such as love. CLOAK has supported organizations focused on Haiti relief since 2008. Before the earthquake in 2010, Haiti was a beautiful nation stricken by poverty and an unfortunate food-crisis.  As Haiti rebuilds, CLOAK will continue to support trust-worthy Haiti-focused organizations such as Peacemaker's Peace for Haiti. 

In 2008, we launched our signature "Positivity Moves" limited edition t-shirt collection. Characterized by the large positive symbol, this collection has become CLOAK's most recognizable product. 100% of the profit made from the launch collection of "Positivity Moves" was donated to non-profit charities focused on developing solutions to the overwhelming food crisis in the nation of Haiti.

 Check out images from our style book, click here

We have released Positivity Moves II, the wearable art collection- TATÚ and ONE (the eco-trendy line) since the success of the 1st Positivity Moves collection.

CLOAK continues to provide patrons with unique statement pieces for everyday life.